Since 2001, Swiss-based not-for-profit organisation ACT Responsible (Advertising Community Together), has been collecting global advertising that 'promotes responsible communication on sustainability, equitable development and social responsibility' in a bid to highlight how the creativity of advertising professionals can be used to address the world's problems.You can find more of these posters, and more information about the group, ACT, here. Until then, act responsibly.
Among its 2,500 ads from more than 40 countries and 140 award-winning agencies is a striking collection of adverts that focus on environmental and social issues: from deforestation to recycling and conserving water to climate change.
Thursday, July 09, 2009
The best adverts to save the planet
There was a slide show in the Guardian yesterday called, The best adverts to save the planet. The introduction said,
"For nature, everyday is 9/11" "Albatross: how to starve to death on a full stomach" "The devastation of nature threatens more animals than you think."