"Well Bob, it's a....kidney!"
"Pardon me, John?"
"That's right, Bob. Anyone can give away a brand new car. We've got a lead on a perfectly good kidney that one of our lucky contestants is going home with today. Say goodbye to milelong organ donor waiting lists and that pesky dialysis machine; somebody's going home a winner! Whadaya say to that Mister Barker?"
" - "
There is a new reality TV show in Holland where three contestants are competing for a dying woman's kidney. I'm not making this up. My mother thinks it's sick, but I figure it's about par for the course these days.
2007/06/03 UPDATE: The Big Donor show turns out to have been a hoax organized to spotlight the number of people who die waiting for organ donors, or it was a hoax organized to improve TV ratings during the slow summer months, or it was a little bit of both.