The rock does make it more expensive, at £115,000. But that includes postage and packing - it will be delivered in a Bentley. Considered in the right light, it's a bargain. As Mr Dove said, it can be refilled; you don't have to take it to the bottle bank when it's empty. And the fragrance itself, he stressed, is "very very lingering". It is. As my colleagues will testify, it is indeed.
Word is, the Sultan of Brunei is going to use some of his gun money to by one of the ten bottles that are up for sale. In other news, the UN just released a report that says six million children a year die from hunger.
In sub-Saharan Africa, the number of malnourished people has risen - to 203.5 million from 170.4 million 10 years previously, according to the new report.
And Venezuela is trying to help the poor in America Chavez has authorized Venezuela's CITGO to Provide Cheap Gas for U.S. Hospitals, Nursing Homes and Schools.
Venezuela also plans to provide free surgery for certain eye conditions for U.S. poor.
It's a good thing that no one's paying attention.