This begs the question: which is more ridiculous, a phone that weighs fifty thousand pounds or one that costs fifty thousand pounds? We agreed they were in pretty much the same category.
So what do you get for your 50 grand? Down the side of the phone is something called a pave, jewellers' parlance for a "carpet" of tiny diamonds. The keypads of the most expensive handsets are made up of eight carats' worth of diamonds. The keypad itself is housed in a body of white gold (or platinum), underpinned with ruby bearings and furnished with the same ceramic material that was initially manufactured for the space shuttle.
So what else can they throw diamonds on before the Christmas season? Diamond encrusted toilet paper would shred even the richest and most cynical of backsides and jewelled chocolates probably wouldn't be good for their teeth, but there are still a few months to go.