Friday, December 03, 2004

Chomsky: 2004 Elections

Noam Chomsky has written a great article
about the US elections in November. I mostly wanted to put this piece up because of this paragraph,
As usual, the electoral campaigns were run by the PR industry, which in its regular vocation sells toothpaste, life-style drugs, automobiles, and other commodities. Its guiding principle is deceit. Its task is to undermine the "free markets" we are taught to revere: mythical entities in which informed consumers make rational choices. In such scarcely imaginable systems, businesses would provide information about their products: cheap, easy, simple. But it is hardly a secret that they do nothing of the sort. Rather, they seek to delude consumers to choose their product over some virtually identical one. GM does not simply make public the characteristics of next year's models. Rather, it devotes huge sums to creating images to deceive consumers, featuring sports stars, sexy models, cars climbing sheer cliffs to a heavenly future, and so on. The business world does not spend hundreds of billions of dollars a year to provide information. The famed "entrepreneurial initiative" and "free trade" are about as realistic as informed consumer choice. The last thing those who dominate the society want is the fanciful market of doctrine and economic theory. All of this should be too familiar to merit much discussion.

When you're Jones'n for the truth and a clear perspective, Noam knows what time it is.

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